The training
Where real estate leads actually come from.
Nothing is held back for the call.
The misconception
"I need more leads."
Almost nobody who says this has counted. Ask an agent how many people they spoke to last year who were going to move within eighteen months, and the number is usually far larger than the number of deals they closed. The leads arrived. Something else went wrong.
Buying more of the same thing is the most expensive way to avoid looking at that gap.
The mechanism
Where leads actually come from
There are only a handful of real sources. Everything else is a repackaging of one of these.
People who already know you
Your database, your past clients, your sphere. The highest converting source in the business and the one most consistently neglected, because working it is not exciting.
People with a public problem
Expired listings, for sale by owner, pre foreclosure, absentee owners. Public records say who they are. The list is free. The cadence is the work.
People searching right now
Search ads, local services ads, and your own site. Expensive per click, and the only source where intent is already proven at the moment of contact.
People you interrupt
Social, video, direct mail. Cheapest per impression, slowest to pay, and the one that compounds if you do it for long enough.
People somebody else found
Portals and lead vendors. Fast, simple, and the only source where you are not the only agent in the conversation.
What changes
The agents who got off the treadmill did not find a better list.
They built something with their own name on the top of it, pointed traffic at it, and stopped paying rent on strangers. The leads got worse on paper and better in practice, because the person filling in the form had already chosen them.
You cannot out-dial a funnel you do not own.
Straight answers
The questions agents actually ask
Where do real estate agents get leads?
In practice, most production comes from the first two sources above. Agents talk about the last one most because it is the one you can buy on a Tuesday.
How do I get real estate leads without paying for them?
Public record sources cost nothing but time, and your own database costs nothing at all. Both need a written cadence and something to send. That is the part that usually does not exist.
How do I get leads as a new agent?
Same answer, different ratio. Lean harder on public problem lists and on volume of conversations, because you do not have a database yet. Borrow systems rather than inventing them.
Are portal leads worth it?
They are worth it if your follow up is better than the other agents receiving the same lead. If it is not, you are funding a coin flip. Fix the follow up first and the same leads perform differently.
Where to find real estate leads that are not resold?
Anything you generate yourself on a funnel you own. That is the whole argument for building one.
How long before a lead source pays?
Search and portals can pay inside a month. Database, social and mail are quarters, not weeks. Running only the fast ones is why pipelines feel like a rollercoaster.
What we hand you
The lead funnel, and what it costs on its own
This is one of nine pieces. Here is what the lead piece alone costs if you go and buy it.
| Included | Bought separately |
|---|---|
| Seller funnel, built for you | |
| Buyer funnel, built for you | |
| The ad creative that feeds them | |
| The landing pages, forms and routing | |
| Done-for-you lead funnels, all of the above | $6,000 a year |
What is actually handed over
Nine pieces, built for our own agents first.
This training covers one of them. The rest arrive on the same day, whichever of the two routes you take in.
Your business, built out for you
CRM, automations, follow up campaigns and templates, configured around how you actually work rather than handed over as a blank account.
Follow up that runs when you do not
Voice and text follow up that keeps engaging new leads and keeps conversations moving outside business hours.
Lead generation from every direction
Expired listings, FSBOs, Google, direct mail and database marketing, so the whole business does not rest on one source.
Marketing funnels built for you
Landing pages, lead capture and automated campaigns, connected to your CRM, with the implementation done rather than described.
Become the agent everyone knows
A recognizable personal brand on YouTube, Instagram, Facebook and TikTok, and what to make so it turns into conversations.
Turn more conversations into clients
Conversion, prospecting, appointment setting, listing presentations, objection handling and database reactivation.
Mentorship from people still selling
Weekly coaching and direct access to agents, brokers and team leaders who are actively running real estate businesses right now.
A team that does not depend on you
Hiring, onboarding, delegation, performance tracking and the structure to grow past your own production.
The reason this matters
Every one of these is really an argument about hours.
The most common reason agents adopt anything new is no longer closing more deals. It is saving time, by a wide margin, and it moved there fast.
That is worth saying plainly, because it reframes everything above. The point of a system is not that it does the job better than you would. It is that it does the job on a Tuesday when you are at a closing, and again on Sunday when you are not working at all.
The two ways in
You can buy this without ever joining us.
The first option exists so you can check that the second one is worth something.
Option one
$1,997 a month
Buy it. Stay exactly where you are.
Keep your license at your current brokerage. Real clients pay this every month, which is what makes it a product rather than a decoy.
Option two
$0 a month
Partner with our organization at eXp Realty.
The $1,997 is waived for as long as you are partnered. There is no additional NXTGEN commission split.
Before you ask
Why the free route exists
eXp is a cloud brokerage. There are no offices to pay for, so part of what a traditional brokerage spends on rent and middle management goes back into the model. Some of that is revenue share, which is how our organization funds coaching it would otherwise have to charge for.
Two things worth being straight about. Revenue share is not passive money, and it pays nothing at all until specific things are true. We wrote all of it down rather than hand waving at it.
Where this goes next
You have the training. The next part is your market, not ours.
Everything above works on its own. What it cannot do is tell you which piece to start with given what you sell, where you sell it and how you actually want to spend a Tuesday. That is the only thing the call is for.
Book thirty minutes with Cameron.
A look at where your business actually came from last year. Not a pitch at you.
Book the reviewIf you are not booking yet
Four things you can check without talking to anybody.
Most people who read one of these are not ready for a call, and that is fine. Everything below is already open, and none of it asks you for anything.
Sit in on a live call
Three of our weekly calls are open to anyone. Listen to a whole one, say nothing, and leave when you want.
02See what it costs
Three membership levels with the numbers printed on the page. You do not have to ask a person for the price.
03Read how the model works
How revenue share actually works at eXp, including the parts of it that usually get oversold.
04See who is behind this
The agents, the markets they work, and what partnering looks like on an ordinary week.
Keep going
Three more trainings, same format.
Each one is free, written out in full, and takes about ten minutes to read.
Finished the training? Bring it to a thirty minute review.
Book the review