For licensed agents
Ads do not fail because the ad was bad. They fail because nothing was waiting behind it.
A short training on the four things that have to exist before you spend a dollar, why Facebook and Google want completely different money, and what a campaign that actually returns something costs to run.
Straight to it. No waiting room and no scheduled time.
What is in it
The four things that must exist before you spend
Facebook against Google, and what each is for
What a working campaign actually costs
The number to judge it on, which is not cost per lead
What the first 30 days look like
A lead that nobody answers costs exactly the same as a lead that closes.
Most agents who have been burned by ads were burned by the part after the click. The ad worked, the form filled, and then the lead sat for six hours because the agent was showing property. By the time anybody called, the person had spoken to somebody else.
Spending more on the ad cannot fix that, and spending less does not either.
Where the money actually goes
A lead nobody answers costs exactly what a lead that closes costs.
Most agents who were burned by advertising were burned by the six hours after the form filled, not by the ad. Spending more cannot fix that, and spending less does not either.
What you walk away with
Four things you will have that you do not have now.
The four things that must exist first
Miss one and the spend is a donation.
Facebook against Google
What each is for, and why you should start with one.
The number to judge it on
Which is not cost per lead.
A thirty day sequence
Build first, spend second.
Worth your time if
- You are licensed and actively selling right now
- You have spent on ads and cannot trace a closing
- You are about to spend and want to not waste it
- You want the math rather than a creative tip
Not worth your time if
- You want leads without spending anything
- You are not licensed yet
- You have no follow up system at all yet
- You are not willing to change how you work
Before you put your number in
The four things agents ask us first.
Is this a pitch dressed up as a training?
The training stands on its own and works whether or not you ever speak to us. The offer sits about two thirds of the way down, clearly labeled, and you can stop reading before it.
How long does it take?
Around forty minutes to watch. The whole thing is written out underneath, so you can read it in about ten if you would rather skim.
Do I have to leave my brokerage?
No. There is a paid option that changes nothing about where you hold your license, and the training explains both routes plainly.
What happens the second I submit this?
The training opens on the next page. Leave a number and we text you the link as well, so you can pick it back up later on your own time.
On tape, and still not settled
Two of our panelists answer this in opposite ways.
Both of them do this for a living. Both said it out loud on a recorded panel. The training covers which one holds up, and when.
Hyper targeted ads to a single farm did not produce.
He ran neighborhood level targeting for a solid year with a specialist company and got nothing. General paid traffic did better.
Run one cheap always on farm ad as a layer, not a lead source.
His position is that farming compounds: mail, open houses, and a small ad whose only job is for your face to appear while they are already thinking about it.
Recorded on a NXTGEN Agent panel, August 18, 2022.
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Where should we send it?
Name and email. The phone number is optional.
Worth knowing before you watch: the free route means partnering with our organization at eXp Realty. The training explains exactly what that means, and what it does not.
Cameron Smith
Cape Coral, FL · Licensed since April 2009 · Partnered with the NXTGEN organization at eXp Realty
Free training. Name and email, and a number only if you want one. Opens on the next page.
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