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The Lead Follow Up Sequence, 15 pages. Yours to keep, whether or not you watch the rest.
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Why real estate leads go cold.
Nothing is held back for the call.
The misconception
"Speed to lead means answering fast."
Speed matters, and the first few minutes matter more than most agents believe. But speed is a property of a system, not a property of a person. A person is at a closing, at a showing, at their daughter’s game, or asleep.
Measured honestly, speed to lead is the answer to a different question: what percentage of the time does anything happen at all within five minutes, at any hour, without you deciding to make it happen.
The mechanism
Where leads actually die
Not at the start. The start is the part agents are good at.
Minute zero to five
Something has to reply. Not a form confirmation, a reply. This is the only part of the sequence where being fast is worth more than being good.
Attempt one to two
Almost everybody makes these. This is also where almost everybody stops, which is why the next row is where the business is.
Attempt three to eight
Most contact happens in this range, and most agents are no longer trying. There is no skill in this step, only presence.
Week two to month six
The long tail. People move on their timeline, not yours. This is where a database quietly becomes an asset or quietly becomes a spreadsheet.
The handoff
The moment a machine stops and a human starts. Get this wrong and everything upstream is wasted. It has to be a person, and it has to be fast.
What changes
You do not need more leads. You need the ones you have to stop leaking.
Every agent has a database with money in it. What is missing is a machine that keeps touching it on a schedule nobody has to remember, in a tone that does not read like a robot, at an hour you are not working.
Follow up is not a personality trait. It is a system you either have or do not.
Straight answers
The questions agents actually ask
What is a CRM for in real estate?
Remembering, and prompting. It is not a filing cabinet for contacts you never call. If it is not telling you what to do today, it is a very expensive address book.
What CRM do real estate agents use?
Almost all of them, badly. The tool matters far less than whether anything is loaded in it and whether the cadence is written down.
What is the best CRM for real estate?
The one that is already connected to your lead sources, your calendar and your phone number, so a lead cannot land anywhere except inside it. Integration beats features.
Should I automate follow up?
Automate reach, never automate rapport. A system should get a reply and book a time. A human should do everything after that.
Will people know it is automated?
If it pretends to be something it is not, yes, and it will cost you. Ours is written to be useful rather than to be mistaken for you.
What about my old leads?
That is usually the fastest money in the building. Most agents are sitting on years of contacts that were touched twice. Reworking a database is the first thing we turn on.
What we hand you
The follow up system, and what it costs on its own
This is one of nine pieces. Here is what the follow up piece alone costs if you go and buy it.
| Included | Bought separately |
|---|---|
| AI that replies in minutes, at any hour | |
| Qualification and booking straight to your calendar | |
| Long term nurture for the people who are not ready | |
| Database reactivation for contacts you already own | |
| AI follow-up that does not sleep, all of the above | $4,800 a year |
What is actually handed over
Nine pieces, built for our own agents first.
This training covers one of them. The rest arrive on the same day, whichever of the two routes you take in.
Your business, built out for you
CRM, automations, follow up campaigns and templates, configured around how you actually work rather than handed over as a blank account.
Follow up that runs when you do not
Voice and text follow up that keeps engaging new leads and keeps conversations moving outside business hours.
Lead generation from every direction
Expired listings, FSBOs, Google, direct mail and database marketing, so the whole business does not rest on one source.
Marketing funnels built for you
Landing pages, lead capture and automated campaigns, connected to your CRM, with the implementation done rather than described.
Become the agent everyone knows
A recognizable personal brand on YouTube, Instagram, Facebook and TikTok, and what to make so it turns into conversations.
Turn more conversations into clients
Conversion, prospecting, appointment setting, listing presentations, objection handling and database reactivation.
Mentorship from people still selling
Weekly coaching and direct access to agents, brokers and team leaders who are actively running real estate businesses right now.
A team that does not depend on you
Hiring, onboarding, delegation, performance tracking and the structure to grow past your own production.
The reason this matters
Every one of these is really an argument about hours.
The most common reason agents adopt anything new is no longer closing more deals. It is saving time, by a wide margin, and it moved there fast.
That is worth saying plainly, because it reframes everything above. The point of a system is not that it does the job better than you would. It is that it does the job on a Tuesday when you are at a closing, and again on Sunday when you are not working at all.
The two ways in
You can buy this without ever joining us.
The first option exists so you can check that the second one is worth something.
Option one
$1,997 a month
Buy it. Stay exactly where you are.
Keep your license at your current brokerage. Real clients pay this every month, which is what makes it a product rather than a decoy.
Option two
$0 a month
Partner with our organization at eXp Realty.
The $1,997 is waived for as long as you are partnered. There is no additional NXTGEN commission split.
Before you ask
Why the free route exists
eXp is a cloud brokerage. There are no offices to pay for, so part of what a traditional brokerage spends on rent and middle management goes back into the model. Some of that is revenue share, which is how our organization funds coaching it would otherwise have to charge for.
Two things worth being straight about. Revenue share is not passive money, and it pays nothing at all until specific things are true. We wrote all of it down rather than hand waving at it.
Where this goes next
You have the training. The next part is your market, not ours.
Everything above works on its own. What it cannot do is tell you which piece to start with given what you sell, where you sell it and how you actually want to spend a Tuesday. That is the only thing the call is for.
Book thirty minutes with Cameron.
A look at what happens to a lead in your business. Not a pitch at you.
Book the reviewIf you are not booking yet
Four things you can check without talking to anybody.
Most people who read one of these are not ready for a call, and that is fine. Everything below is already open, and none of it asks you for anything.
Sit in on a live call
Three of our weekly calls are open to anyone. Listen to a whole one, say nothing, and leave when you want.
02See what it costs
Three membership levels with the numbers printed on the page. You do not have to ask a person for the price.
03Read how the model works
How revenue share actually works at eXp, including the parts of it that usually get oversold.
04See who is behind this
The agents, the markets they work, and what partnering looks like on an ordinary week.
Keep going
Three more trainings, same format.
Each one is free, written out in full, and takes about ten minutes to read.
Finished the training? Bring it to a thirty minute review.
Book the review