The training
How a farm actually gets won.
Nothing is held back for the call.
The misconception
"I farm my neighborhood."
Living somewhere is a genuine advantage and a terrible selection criterion. Your neighborhood may have low turnover, an entrenched agent with fifteen years of goodwill, or four hundred homes when you needed a thousand.
Pick the farm with numbers. Then use the fact that you live there, if you happen to.
The mechanism
How to choose, and what to send
Two numbers pick the farm. Everything after that is consistency.
Turnover rate
How many homes actually sell there each year as a share of the total. Below about four percent and there is not enough business to justify the patience.
Saturation
What share of those sales one agent already has. If somebody holds a third of it, pick somewhere else rather than fighting a decade of relationships.
Size you can afford to reach
Every home, every month, for eighteen months. A smaller farm covered completely beats a larger one covered occasionally.
Something worth opening
Sold data they cannot get elsewhere, genuinely local information, and your face often enough to be recognized. Not a calendar with your headshot on it.
The follow up when they respond
A farm produces enquiries slowly. Missing one because nothing was set up to catch it is the most expensive mistake available.
What changes
The agent who owns a neighborhood is the one who was still there in month twenty.
Farming is not difficult. It is slow, and it is unglamorous, and almost everybody stops two mailings before it starts working. That is precisely why it still works for the people who do not.
A farm is a decision to be patient in one place.
Straight answers
The questions agents actually ask
How many homes should a farm be?
Big enough to produce business, small enough to cover every month without missing. For most agents starting out that is a few hundred to a thousand.
How long before farming works?
Expect eighteen months before it is predictable. Some enquiries arrive earlier, and treating those as the trend is how agents get disappointed in month nine.
What do I send?
Something with information in it. Sold prices, what is coming, what changed locally. The test is whether somebody who is not moving would still glance at it.
Does direct mail still work?
Yes, largely because so many agents abandoned it for social. A physical thing in a house every month is now unusual, which is exactly why it gets noticed.
Should I combine mail with digital?
If you can. The same households on social alongside the mail is considerably more effective than either alone, and it is one of the things we set up.
When should I quit a farm?
When the numbers were wrong, not when the results are slow. Recheck turnover and saturation. If those are fine, quitting is the one guaranteed way to waste what you already spent.
What we hand you
The systems library, and what it costs on its own
This is one of nine pieces. Here is what the library alone costs if you go and buy it.
| Included | Bought separately |
|---|---|
| Expired, for sale by owner and pre foreclosure sequences | |
| The scripts, objection handling and voicemails | |
| Direct mail pieces and the send schedule | |
| Google and local services ad builds | |
| The full systems library, all of the above | $12,000 one time |
What is actually handed over
Nine pieces, built for our own agents first.
This training covers one of them. The rest arrive on the same day, whichever of the two routes you take in.
Your business, built out for you
CRM, automations, follow up campaigns and templates, configured around how you actually work rather than handed over as a blank account.
Follow up that runs when you do not
Voice and text follow up that keeps engaging new leads and keeps conversations moving outside business hours.
Lead generation from every direction
Expired listings, FSBOs, Google, direct mail and database marketing, so the whole business does not rest on one source.
Marketing funnels built for you
Landing pages, lead capture and automated campaigns, connected to your CRM, with the implementation done rather than described.
Become the agent everyone knows
A recognizable personal brand on YouTube, Instagram, Facebook and TikTok, and what to make so it turns into conversations.
Turn more conversations into clients
Conversion, prospecting, appointment setting, listing presentations, objection handling and database reactivation.
Mentorship from people still selling
Weekly coaching and direct access to agents, brokers and team leaders who are actively running real estate businesses right now.
A team that does not depend on you
Hiring, onboarding, delegation, performance tracking and the structure to grow past your own production.
The reason this matters
Every one of these is really an argument about hours.
The most common reason agents adopt anything new is no longer closing more deals. It is saving time, by a wide margin, and it moved there fast.
That is worth saying plainly, because it reframes everything above. The point of a system is not that it does the job better than you would. It is that it does the job on a Tuesday when you are at a closing, and again on Sunday when you are not working at all.
The two ways in
You can buy this without ever joining us.
The first option exists so you can check that the second one is worth something.
Option one
$1,997 a month
Buy it. Stay exactly where you are.
Keep your license at your current brokerage. Real clients pay this every month, which is what makes it a product rather than a decoy.
Option two
$0 a month
Partner with our organization at eXp Realty.
The $1,997 is waived for as long as you are partnered. There is no additional NXTGEN commission split.
Before you ask
Why the free route exists
eXp is a cloud brokerage. There are no offices to pay for, so part of what a traditional brokerage spends on rent and middle management goes back into the model. Some of that is revenue share, which is how our organization funds coaching it would otherwise have to charge for.
Two things worth being straight about. Revenue share is not passive money, and it pays nothing at all until specific things are true. We wrote all of it down rather than hand waving at it.
Where this goes next
You have the training. The next part is your market, not ours.
Everything above works on its own. What it cannot do is tell you which piece to start with given what you sell, where you sell it and how you actually want to spend a Tuesday. That is the only thing the call is for.
Book thirty minutes with Cameron.
A look at whether your farm can be won. Not a pitch at you.
Book the reviewIf you are not booking yet
Four things you can check without talking to anybody.
Most people who read one of these are not ready for a call, and that is fine. Everything below is already open, and none of it asks you for anything.
Sit in on a live call
Three of our weekly calls are open to anyone. Listen to a whole one, say nothing, and leave when you want.
02See what it costs
Three membership levels with the numbers printed on the page. You do not have to ask a person for the price.
03Read how the model works
How revenue share actually works at eXp, including the parts of it that usually get oversold.
04See who is behind this
The agents, the markets they work, and what partnering looks like on an ordinary week.
Keep going
Three more trainings, same format.
Each one is free, written out in full, and takes about ten minutes to read.
Finished the training? Bring it to a thirty minute review.
Book the review