For licensed agents
You do not need to go viral. You need two hundred of the right people.
A short training on why reach is the wrong number to chase, what happens when the people in your market think of you first, and the posting cadence that turns attention into listing appointments instead of compliments.
Straight to it. No waiting room and no scheduled time.
What is in it
Why reach is the wrong number
What two hundred of the right people are worth
What to post when you think you have nothing to say
The gear and the editing, kept unglamorous
What the brand training costs on its own
A video seen by twenty thousand strangers is worth less than one seen by your neighborhood.
Attention from people who will never buy a house in your market is a vanity metric with a cost attached. It feels like progress, and it changes nothing about your calendar.
The goal is narrower and far more achievable. Be the obvious answer for a small number of people in a small number of zip codes, consistently, for long enough that it stops being a question.
The number everybody watches
Two hundred of the right people beats twenty thousand strangers.
Reach is the metric platforms reward and the one that makes agents feel busy. Appointments come from a much smaller number of people who live where you sell and were going to move anyway. Everything in this training is built around finding those people rather than growing a follower count.
What you walk away with
Four things you will have that you do not have now.
The only audience number worth tracking
And why the one on your profile is mostly noise for a local business.
A posting calendar you did not write
So the decision about what to say is already made before Monday.
What to post when nothing is happening
Almost everything you find boring is interesting to somebody who does not do this for a living.
The step that turns attention into a conversation
Which is the step almost every agent leaves out entirely.
Worth your time if
- You are licensed and actively selling right now
- You post sometimes and nothing comes of it
- You freeze when it is time to decide what to say
- You want appointments rather than compliments
Not worth your time if
- You want a following rather than a business
- You are not licensed yet
- You will not be on camera at all
- You are not willing to change how you work
Before you put your number in
The four things agents ask us first.
Is this a pitch dressed up as a training?
The training stands on its own and works whether or not you ever speak to us. The offer sits about two thirds of the way down, clearly labeled, and you can stop reading before it.
How long does it take?
Around forty minutes to watch. The whole thing is written out underneath, so you can read it in about ten if you would rather skim.
Do I have to leave my brokerage?
No. There is a paid option that changes nothing about where you hold your license, and the training explains both routes plainly.
What happens the second I submit this?
The training opens on the next page. Leave a number and we text you the link as well, so you can pick it back up later on your own time.
On tape, and still not settled
Two of our panelists answer this in opposite ways.
Both of them do this for a living. Both said it out loud on a recorded panel. The training covers which one holds up, and when.
Two posts a day on every platform, plus one live.
He records once, then a VA strips the watermarks and reposts everywhere. He had seven hundred posts scheduled a year out.
Do not chase a marketing trend you cannot execute well.
He does not run Facebook or Instagram and says so plainly. His rule is that trying something once and failing is not the same as deciding it does not work.
Recorded on a NXTGEN Agent panel, November 3, 2022.
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Where should we send it?
Name and email. The phone number is optional.
Worth knowing before you watch: the free route means partnering with our organization at eXp Realty. The training explains exactly what that means, and what it does not.
Cameron Smith
Cape Coral, FL · Licensed since April 2009 · Partnered with the NXTGEN organization at eXp Realty
Free training. Name and email, and a number only if you want one. Opens on the next page.
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