Your download
The One-Page Business Plan, 8 pages. Yours to keep, whether or not you watch the rest.
Download the PDFThe training
The four numbers.
Nothing is held back for the call.
The misconception
"My goal this year is thirty transactions."
That is a wish with a number attached. It says nothing about how many conversations produce an appointment, how many appointments produce a client, what each closing costs to create, or what you actually need to keep.
Planning forwards from a goal produces a poster. Planning backwards from what you need to earn produces a week that makes sense on a Monday.
The mechanism
The four numbers
Every real estate business is described by these. Most agents know one of them.
What you keep
Not gross commission. What lands after splits, fees and expenses, which for many agents is a very different number than the one they quote.
Cost per closing
Everything you spent last year divided by everything you closed. This single number ends most arguments about whether a lead source is working.
Conversations per closing
How many real conversations it takes you to produce one closing. This is what makes a weekly target possible.
Where it came from
By source, honestly. Most agents discover the answer is their database and that they spent the year funding something else.
What changes
A goal is a number you want. A plan is the math underneath it.
Planning forwards produces a poster for the wall. Planning backwards from what you need to keep produces a Monday that makes sense, and a way to tell in March what most agents find out in December.
Four numbers. Most agents can name one of them.
Straight answers
The questions agents actually ask
How do I write a real estate business plan?
Backwards. Start with what you need to keep, add your costs, divide by what you net per closing, and work back to the number of conversations a week. One page is enough.
What should my expenses be?
Whatever produces closings. The median agent spent around nine and a half thousand dollars last year. Whether that is high depends entirely on what it returned, which is why cost per closing matters more than the total.
How often should I review it?
Monthly for the numbers, quarterly for the plan. Once a year is how agents discover in December that they knew in March.
What if I do not have the data?
Start recording it today and estimate the last twelve months. An honest estimate you act on beats perfect data you gather next year.
Does the plan survive a bad quarter?
Only if the activities are written down and somebody or something keeps them running when your motivation does not. That is the entire argument for systems over discipline.
Is this the same as goal setting?
No. A goal is a number you want. A plan is the math that says what has to happen every week for the number to be possible.
What we hand you
What is already built when you arrive
The planning and accountability material sits inside the coaching, which is one of nine pieces.
The one page plan
Built backwards from what you need, not forwards from a wish.
The tracking
So the four numbers exist without you building a spreadsheet.
The weekly rhythm
What actually has to happen, and what to do when it does not.
People who will ask
Weekly coaching with agents and leaders who are still selling.
What is actually handed over
Nine pieces, built for our own agents first.
This training covers one of them. The rest arrive on the same day, whichever of the two routes you take in.
Your business, built out for you
CRM, automations, follow up campaigns and templates, configured around how you actually work rather than handed over as a blank account.
Follow up that runs when you do not
Voice and text follow up that keeps engaging new leads and keeps conversations moving outside business hours.
Lead generation from every direction
Expired listings, FSBOs, Google, direct mail and database marketing, so the whole business does not rest on one source.
Marketing funnels built for you
Landing pages, lead capture and automated campaigns, connected to your CRM, with the implementation done rather than described.
Become the agent everyone knows
A recognizable personal brand on YouTube, Instagram, Facebook and TikTok, and what to make so it turns into conversations.
Turn more conversations into clients
Conversion, prospecting, appointment setting, listing presentations, objection handling and database reactivation.
Mentorship from people still selling
Weekly coaching and direct access to agents, brokers and team leaders who are actively running real estate businesses right now.
A team that does not depend on you
Hiring, onboarding, delegation, performance tracking and the structure to grow past your own production.
The reason this matters
Every one of these is really an argument about hours.
The most common reason agents adopt anything new is no longer closing more deals. It is saving time, by a wide margin, and it moved there fast.
That is worth saying plainly, because it reframes everything above. The point of a system is not that it does the job better than you would. It is that it does the job on a Tuesday when you are at a closing, and again on Sunday when you are not working at all.
The two ways in
You can buy this without ever joining us.
The first option exists so you can check that the second one is worth something.
Option one
$1,997 a month
Buy it. Stay exactly where you are.
Keep your license at your current brokerage. Real clients pay this every month, which is what makes it a product rather than a decoy.
Option two
$0 a month
Partner with our organization at eXp Realty.
The $1,997 is waived for as long as you are partnered. There is no additional NXTGEN commission split.
Before you ask
Why the free route exists
eXp is a cloud brokerage. There are no offices to pay for, so part of what a traditional brokerage spends on rent and middle management goes back into the model. Some of that is revenue share, which is how our organization funds coaching it would otherwise have to charge for.
Two things worth being straight about. Revenue share is not passive money, and it pays nothing at all until specific things are true. We wrote all of it down rather than hand waving at it.
Where this goes next
You have the training. The next part is your market, not ours.
Everything above works on its own. What it cannot do is tell you which piece to start with given what you sell, where you sell it and how you actually want to spend a Tuesday. That is the only thing the call is for.
If you are not booking yet
Four things you can check without talking to anybody.
Most people who read one of these are not ready for a call, and that is fine. Everything below is already open, and none of it asks you for anything.
Sit in on a live call
Three of our weekly calls are open to anyone. Listen to a whole one, say nothing, and leave when you want.
02See what it costs
Three membership levels with the numbers printed on the page. You do not have to ask a person for the price.
03Read how the model works
How revenue share actually works at eXp, including the parts of it that usually get oversold.
04See who is behind this
The agents, the markets they work, and what partnering looks like on an ordinary week.
Keep going
Three more trainings, same format.
Each one is free, written out in full, and takes about ten minutes to read.
Finished the training? Bring it to a thirty minute review.
Book the review