The training
Where ad money actually goes.
Nothing is held back for the call.
The misconception
"Ads do not work for real estate."
Ads work extremely well for real estate, which is why portals built enormous businesses on them and then sold the results back to agents at a markup. What does not work is spending on traffic when the four things behind the click are missing.
Most agents budget very little for all marketing in a year. At that level, spending without the infrastructure is the most expensive possible choice.
The mechanism
The four things that have to exist first
Miss any one of these and the spend is a donation.
Somewhere to land
A page built to do one thing. Not your website, not your listings, not a profile.
Something to respond
Inside five minutes, at any hour, or you are buying leads for whoever answers first.
A cadence behind it
Because attempt one converts almost nobody and attempt six converts a surprising number.
A way to tell what happened
Which source produced which closing. Without this you are guessing every renewal.
What changes
You stop buying traffic for whoever answers first.
Forty percent of agents budget twenty five hundred dollars or less a year for all marketing. At that level, spending before the infrastructure exists is the most expensive possible order to do things in.
The ad was never the problem. The six hours after it were.
Straight answers
The questions agents actually ask
Facebook or Google for real estate?
Google reaches people already looking, costs more per click and converts sooner. Facebook reaches people who will look later, costs less and needs a longer cadence. Most agents should start with one, not both.
What should I budget?
Enough to run long enough to learn something. A small budget run for six months teaches you more than a large one run for three weeks.
What is a good cost per lead?
The wrong question. Cost per closing is the number, and a cheaper lead that nobody follows up is worse than an expensive one that somebody does.
Should I boost posts?
Rarely. Boosting optimizes for engagement, which is not the same as somebody who wants to talk to an agent.
How long before ads pay?
Search can pay inside a month. Social usually takes a quarter, because you are reaching people earlier in their decision.
Can I run them myself?
Yes, and plenty of agents do it badly for a long time before they find out. The build is the hard part, not the ongoing management.
What we hand you
The lead funnels, and what they cost on their own
This is one of nine pieces. Here is what the funnel piece alone costs if you go and buy it.
| Included | Bought separately |
|---|---|
| Seller funnel, built for you | |
| Buyer funnel, built for you | |
| The ad creative that feeds them | |
| The landing pages, forms and routing | |
| Done-for-you lead funnels, all of the above | $6,000 a year |
What is actually handed over
Nine pieces, built for our own agents first.
This training covers one of them. The rest arrive on the same day, whichever of the two routes you take in.
Your business, built out for you
CRM, automations, follow up campaigns and templates, configured around how you actually work rather than handed over as a blank account.
Follow up that runs when you do not
Voice and text follow up that keeps engaging new leads and keeps conversations moving outside business hours.
Lead generation from every direction
Expired listings, FSBOs, Google, direct mail and database marketing, so the whole business does not rest on one source.
Marketing funnels built for you
Landing pages, lead capture and automated campaigns, connected to your CRM, with the implementation done rather than described.
Become the agent everyone knows
A recognizable personal brand on YouTube, Instagram, Facebook and TikTok, and what to make so it turns into conversations.
Turn more conversations into clients
Conversion, prospecting, appointment setting, listing presentations, objection handling and database reactivation.
Mentorship from people still selling
Weekly coaching and direct access to agents, brokers and team leaders who are actively running real estate businesses right now.
A team that does not depend on you
Hiring, onboarding, delegation, performance tracking and the structure to grow past your own production.
The reason this matters
Every one of these is really an argument about hours.
The most common reason agents adopt anything new is no longer closing more deals. It is saving time, by a wide margin, and it moved there fast.
That is worth saying plainly, because it reframes everything above. The point of a system is not that it does the job better than you would. It is that it does the job on a Tuesday when you are at a closing, and again on Sunday when you are not working at all.
The two ways in
You can buy this without ever joining us.
The first option exists so you can check that the second one is worth something.
Option one
$1,997 a month
Buy it. Stay exactly where you are.
Keep your license at your current brokerage. Real clients pay this every month, which is what makes it a product rather than a decoy.
Option two
$0 a month
Partner with our organization at eXp Realty.
The $1,997 is waived for as long as you are partnered. There is no additional NXTGEN commission split.
Before you ask
Why the free route exists
eXp is a cloud brokerage. There are no offices to pay for, so part of what a traditional brokerage spends on rent and middle management goes back into the model. Some of that is revenue share, which is how our organization funds coaching it would otherwise have to charge for.
Two things worth being straight about. Revenue share is not passive money, and it pays nothing at all until specific things are true. We wrote all of it down rather than hand waving at it.
Where this goes next
You have the training. The next part is your market, not ours.
Everything above works on its own. What it cannot do is tell you which piece to start with given what you sell, where you sell it and how you actually want to spend a Tuesday. That is the only thing the call is for.
Book thirty minutes with Cameron.
A look at what your spend is returning. Not a pitch at you.
Book the reviewIf you are not booking yet
Four things you can check without talking to anybody.
Most people who read one of these are not ready for a call, and that is fine. Everything below is already open, and none of it asks you for anything.
Sit in on a live call
Three of our weekly calls are open to anyone. Listen to a whole one, say nothing, and leave when you want.
02See what it costs
Three membership levels with the numbers printed on the page. You do not have to ask a person for the price.
03Read how the model works
How revenue share actually works at eXp, including the parts of it that usually get oversold.
04See who is behind this
The agents, the markets they work, and what partnering looks like on an ordinary week.
Keep going
Three more trainings, same format.
Each one is free, written out in full, and takes about ten minutes to read.
Finished the training? Bring it to a thirty minute review.
Book the review