For licensed agents
Most farms fail because somebody picked the neighborhood they live in.
A short training on choosing a farm by turnover and saturation rather than by sentiment, what the first eighteen months actually cost, and why the agents who own a neighborhood are almost never the ones who mailed it hardest.
Straight to it. No waiting room and no scheduled time.
What is in it
How to pick a farm you can actually win
The two numbers that decide it
What eighteen months costs before it returns
What to send, and what nobody reads
When to abandon a farm
A farm is not a mailing list. It is a decision to be patient in one place.
Farming looks simple, which is why so many agents start and so few finish. Pick an area, send something, repeat. The part that is hard is doing it every month for two years while nothing visible happens, in an area you chose with math rather than affection.
The agents who own a neighborhood are usually the ones who were still there in month twenty.
Why most farms fail
Somebody picked the neighborhood they live in.
Living somewhere is a real advantage and a terrible selection criterion. Turnover and saturation decide whether a farm can be won, and affection decides nothing at all.
What you walk away with
Four things you will have that you do not have now.
The two numbers that pick a farm
Turnover and saturation, and where to find both.
What eighteen months costs
Before it returns anything at all.
What is worth sending
And what goes straight in the bin.
When to abandon one
Which is a numbers question, not a patience question.
Worth your time if
- You are licensed and plan to be here in two years
- You want listings rather than more buyer work
- You can fund a consistent spend for eighteen months
- You would rather compound than chase
Not worth your time if
- You need business this quarter
- You are not licensed yet
- You will stop after four mailings
- You are not willing to change how you work
Before you put your number in
The four things agents ask us first.
Is this a pitch dressed up as a training?
The training stands on its own and works whether or not you ever speak to us. The offer sits about two thirds of the way down, clearly labeled, and you can stop reading before it.
How long does it take?
Around forty minutes to watch. The whole thing is written out underneath, so you can read it in about ten if you would rather skim.
Do I have to leave my brokerage?
No. There is a paid option that changes nothing about where you hold your license, and the training explains both routes plainly.
What happens the second I submit this?
The training opens on the next page. Leave a number and we text you the link as well, so you can pick it back up later on your own time.
On tape, and still not settled
Two of our panelists answer this in opposite ways.
Both of them do this for a living. Both said it out loud on a recorded panel. The training covers which one holds up, and when.
Geographic farming is the slowest route, and a new agent should not start there.
Most neighborhoods have been farmed for years, trust takes time, and a brand new agent does not have the monthly spend it takes.
A workable farm is two to two hundred fifty doors and five to ten hours a week.
He has watched agents start with five hundred homes and never knock half of them. Right sized, it is a full time harvest from a part time activity.
Recorded on a NXTGEN Agent panel, August 25, 2022.
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Where should we send it?
Name and email. The phone number is optional.
Worth knowing before you watch: the free route means partnering with our organization at eXp Realty. The training explains exactly what that means, and what it does not.
Cameron Smith
Cape Coral, FL · Licensed since April 2009 · Partnered with the NXTGEN organization at eXp Realty
Free training. Name and email, and a number only if you want one. Opens on the next page.
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